


Healthcare Industry News: B. Braun
News Release - July 24, 2007
Tri-anim Names Keith Wright as National Director of Surgical
SYLMAR, Calif.--(HSMN NewsFeed)--Tri-anim, the nation's largest provider of specialty sales and distribution solutions for healthcare, announced today that Keith Wright has been named National Director of Surgical.Keith brings over 25 years of management experience in healthcare and surgical products. Recently, he had served as the Director of Sales and Marketing of Closure Technologies for B. Braun/Aesculap, a European based medical device company.
"We are excited to have a director of Keith's caliber join the Tri-anim family to lead the Surgical Division, which continually offers new and innovative products in the surgical healthcare market," said Bob Byers Jr., Tri-anim's founder and CEO. "Keith's many years of managerial experience in surgical and medical products, with exceptional companies, gives our Surgical Division more horsepower as we continue market penetration in the surgical product market and close in on our corporate goal of $500 million in sales. We see phenomenal growth ahead for the Tri-anim Surgical Division as it distinguishes itself in the specialty surgical products marketplace," continued Mr. Byers.
"This is an exciting time to be joining Tri-anim. The opportunities for sales growth in the Surgical Division are amazing and with a line such as Neomedic's urinary stress incontinence products, we are poised to make huge strides in the surgical healthcare sales and distribution space. I am honored to be leading such a professional and talented surgical sales force and look forward to making a significant contribution to the Tri-anim organization," said Wright.
Wright and his wife Deborah will be relocating from Doylestown, PA and taking residence in the greater Los Angeles area.
About Tri-anim
For more than 30 years, Tri-anim has met the needs and exceeded the expectations of providers throughout the healthcare continuum, including emergency medical services (EMS), hospitals, long-term care facilities, surgery centers and nursing homes. All in-stock orders received - until 5 pm - are shipped the same day from one of 13 distribution centers nationwide.
Tri-anim is an industry leader providing e-commerce solutions enabling customers a faster and more efficient procurement method for purchasing medical products. The e-Quick® System, a proprietary patent pending technology, allows customers to place a five-line order in less than 45 seconds. For more information go to www.Tri-anim.com.
Source: Tri-anim
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